Performance Activist & Researcher

Consultation
Creative Campaign Consultation for Organisations and Groups
I provide bespoke consultation services tailored for organisations and groups aiming to harness the transformative potential of performance in their campaigns. My goal is to help create campaigns that are both ethically sound and creatively compelling, using performance to amplify impact and drive meaningful change.
Services include:
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Creative Strategy Development: I collaborate with organisations to design performance-based strategies that align with their core messages. By exploring innovative approaches—such as immersive theatre, endurance performance, and interactive storytelling—I help campaigns stand out, resonate deeply, and engage diverse audiences.
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Performance-Based Outreach Activities: With a focus on creativity and accessibility, I advise organisations on designing outreach activities that use performance to create engaging, memorable experiences. Whether through public spaces, online platforms, or community events, these activities go beyond traditional advocacy, fostering connection and empathy in unique ways.
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Ethical Representation of Suffering: Understanding the sensitive nature of representing both nonhuman and human animal suffering, I guide organisations in ethically framing these narratives. Drawing on my experience in animal rights activism, I provide insights on how to authentically portray these issues, ensuring campaigns evoke compassion without exploiting trauma.
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Campaign Impact Analysis: Post-campaign, I assist organisations in evaluating the effectiveness of their performance-based approaches. Through structured feedback and reflection sessions, we identify key takeaways to refine and strengthen future initiatives.
By leveraging my background in animal rights activism and performance studies, I help organisations tap into the power of performance as a catalyst for change. Together, we create impactful campaigns that don’t just raise awareness but inspire empathy, connection, and action.